Kraft Heinz Is Spending Big. But On What, Exactly?

Kraft Heinz boosted marketing spend 37%, banking on protein-packed mac and cheese and an NFL deal to reverse years of brand erosion.

Kraft Heinz boosted marketing spend 37%, banking on protein-packed mac and cheese and an NFL deal to reverse years of brand erosion.

FDA commissioner Makary resigns after a turbulent run, leaving food oversight in acting hands as industry watches for regulatory signals.

The protein snack brand secures $2.5 million and a Rogue Snacks Walmart launch in July, signaling retailer appetite for cleaner protein formats.

Bond Pet Foods and Hill's Pet Nutrition cleared FDA review for a yeast-brewed lamb protein, marking a milestone for precision fermentation pet protein.
Kyle Diamantas is poised to lead the FDA after Marty Makary's exit, raising urgent questions about FDA leadership food policy direction.

The Crumbl leadership transition is underway as founders Jason McGowan and Sawyer Hemsley exit day-to-day roles and recruit outside executives.

&pizza's India franchise expansion marks its first international move: a 10-unit master deal targeting Mumbai in 2025.

Finnish startups Enifer and Rovio Pet Foods have co-developed a semi-moist dog treat using Pekilo mycoprotein, a fungi-derived protein ingredient.

Adamo Foods wins a €10M Horizon Europe grant to scale whole-cut mycelium meat using food industry byproducts as feedstock.

Grupo Bimbo's $1bn US expansion and BBU headquarters move to Dallas signals confidence despite Trump-era economic headwinds.