Little Debbie Just Doubled Down on Ultra-Processed (non)-Foods.
McKee Foods just launched six new products. Not one of them leads with a real food ingredient. We read the labels so you don't have to.
food news. food policy. food tech.
food news. food policy. food tech.
Category Food Additives
We Wanted to Trash the New Mountain Dew. Then We Read the Label.
Mountain Dew has officially entered the "dirty soda" space but with a cleaner attitude and a secret ingredient.
General Mills Bets on Natural Colors Ahead of 2027 FDA Deadline
General Mills is accelerating natural color reformulation, positioning itself for regulatory advantage before the FDA's December 2027 synthetic dye phase-out.
Beetroot Red vs. Legacy Beetroot. What R&D Teams Need to Know.
Beetroot red, a brand-new color additive, was officially approved for use in human foods. It joins a growing list of natural alternatives the agency has greenlit as it accelerates the phase-out of petroleum-based synthetic dyes ahead of the December 2027…
Red 40 Picked A Fight With The Wrong Berry
For decades, Red 40 has been the undisputed heavyweight of food coloring. Cheap. Bright. Utterly synthetic. Now its days are numbered. Major food companies have a 2027 deadline to phase out petroleum-based red dyes, and the industry is scrambling for…
The Truth About David
Underneath the social media noise is a genuinely interesting food science story, one involving a fat substitute most people have never heard of.
Valentine’s Day Goes Clean: YumEarth Returns with Allergen-Free Candy Collection
The 2024 lineup proves you can have sweet romance without artificial ingredients or common allergens.
The Sweet Spot: Givaudan’s Strategy for Better-Tasting Low-Sugar Foods
With consumer demand surging, food brands turn to advanced flavor technology to deliver health without compromise.
New Study Highlights Concerns Over Food Dyes in Products
Food dyes raise health concerns, prompting industry scrutiny.
Walmart to Reformulate Private-Label Foods, Cutting Additives by 2026
Walmart plans to eliminate synthetic dyes and additives in store-brand foods.