Poppi Founders Take On PepsiCo’s Gatorade With Jetty, a Hydration Drink Without Artificial Dyes

Allison and Stephen Ellsworth, who sold Poppi to PepsiCo for $1.95 billion, launch Jetty at Whole Foods on Nov. 9. The drinks list no artificial sweeteners or dyes and 6 grams of sugar or less.











