Most Americans Are Curious About Alt-Protein, But Not Ready to Buy It
High consumer curiosity masks a persistent purchase-intent shortfall that should recalibrate how suppliers and retailers position emerging categories.
food news. food policy. food tech.
food news. food policy. food tech.
Kraft Cheese Gets Swole
Kraft Natural Cheese is launching protein-enriched products that put dairy at the center of food's hottest macro trend — and signal a bigger opportunity for the category.
France Says “Less Meat.” America Says “More Protein.” Consumers Say… What?
The new guidelines emphasize plant-based proteins as part of a healthier diet, reflecting ongoing public health and environmental concerns.
JM Smucker Boots COO, Bets Big on AI Innovation
The Uncrustables maker is shifting its C-suite structure by eliminating the COO, leaving room for a new chief technology role to enhance its AI capabilities. tldr JM Smucker removes COO position to streamline operations. New chief technology role emphasizes artificial…
Protein Chips Are Having a Moment: SimplyProtein, Quest, and Doritos Are All In
The USDA put proteins at the top of the new food pyramid, and snack brands are following suit. tldr Three major brands are launching protein chips at the same time, signaling a category shift. The moves range from SimplyProtein to…
What Food Manufacturers Need to Know About FDA’s Color Label Shift
New guidelines aim to phase out synthetic dyes and support cleaner labeling in food products.
The Hottest Jobs in Alt-Protein: 730 Marketing Roles Signal Industry’s Commercial Shift
The alternative protein industry demonstrated remarkable resilience and growth in 2025, with over 661 employers posting at least one job opening during the year. This surge in hiring signals strong momentum for the future of sustainable food, even as the…
Chipotle’s Transparency Problem
The fast-casual chain's new campaign highlights fresh ingredients amid growing consumer demand for transparency and sustainability in food sourcing.
Valentine’s Day Goes Clean: YumEarth Returns with Allergen-Free Candy Collection
The 2024 lineup proves you can have sweet romance without artificial ingredients or common allergens.
The Sweet Spot: Givaudan’s Strategy for Better-Tasting Low-Sugar Foods
With consumer demand surging, food brands turn to advanced flavor technology to deliver health without compromise.
PepsiCo Bets Big on Flavor Innovation with Swap Product Launch
New Flavor Swap products set to debut in February, offering unique taste experiences for consumers and potential sales boosts for retailers.
Ultra-Processed Foods Face New Regulations Starting in 2026
New regulations on ultra-processed foods will impact food manufacturers significantly in 2026.