Veggie Waffles Are Pulling New Shoppers Into the Frozen Aisle

Evergreen's veggie-packed frozen waffles hit 9,000+ stores, and Kroger data suggests they're growing the category, not just stealing share.

Evergreen's veggie-packed frozen waffles hit 9,000+ stores, and Kroger data suggests they're growing the category, not just stealing share.

Starbucks layoffs 2025 continue as the chain eliminates 300 corporate roles and consolidates regional support offices nationwide.

Amazon's grocery ambitions now run entirely through Prime membership, and the implications for independent grocers and clean-label brands are significant.

PepsiCo's Muscle Milk rebrand cuts artificial colors, sweeteners, and flavors as the protein drink market gets more competitive.

Their cocoa-free chocolate brand NextCoa just hit North America, two years after Cargill and Voyage Foods partnered to decarbonize the cocoa supply chain.

Over 180 NPA members hit Capitol Hill in 2026, pushing for dietary supplement regulatory access via HSAs, FSAs, and drug preclusion reform.

The Mothers Cookies Nerds collab hits Walmart shelves in June, fusing frosted shortbread with candy crunch in a Walmart-exclusive launch.

Mondelēz brought back Oreo snack cakes, heard the complaints, and actually changed the product. The Oreo snack cake reformulation is a rare feedback loop that worked.

Cargill and Voyage Foods launch NextCoa, a cocoa-free chocolate alternative made from grapeseeds, targeting US food manufacturers facing volatile cocoa supply.

Confectionery innovation trends 2026 are pushing the industry's biggest players past flavor launches toward texture, health, and consumer experience.