Five Ways GLP-1 Drugs Are Reshaping the Supplement Aisle

Nutrient gaps, gut side effects, muscle loss, hair and nail changes and weight regain are driving a new category of GLP-1 companion supplements.

Nutrient gaps, gut side effects, muscle loss, hair and nail changes and weight regain are driving a new category of GLP-1 companion supplements.

The world's largest baker says 97% of its white bread and baked goods already have at least 2 grams of fiber per 100 grams. The 2030 target is 3 grams.

Physician's Choice Fiber Jelly packs 6 grams of prebiotic fiber per stick, with no artificial dyes, and reaches 4,501 Walmart stores on October 24.

Coca-Cola is piloting versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca with 6 grams of prebiotic fiber, starting in late October.

Mars Food & Nutrition says only 1 in 9 consumers gets enough fiber, and it has raised fiber across its portfolio 73% since 2021.

The Giant Company is running one-hour tours at six Pennsylvania stores to help GLP-1 users shop for protein-rich, high-fiber foods.

Anagenix says its gold kiwifruit powder, Livaux, carries polyphenols and other compounds that go beyond what fiber-only prebiotics deliver.

Gut health experts back the fibermaxxing trend but warn that jumping from little fiber to a lot can bring bloating and discomfort.