The Giant Company Launches Grocery Store Tours for GLP-1 Users
The Giant Company is running one-hour tours at six Pennsylvania stores to help GLP-1 users shop for protein-rich, high-fiber foods.
Grocers are starting to design the store around the GLP-1 shopper. The Giant Company has launched in-store tours built for people on weight-loss medications.
TLDR
- One-hour tours are running at six Pennsylvania stores.
- They focus on protein-rich, high-fiber, nutrient-dense foods.
- Online classes with dietitians or pharmacists are planned.
- About 11% of U.S. adults now use GLP-1 medications.
Inside the Tours
The one-hour sessions help GLP-1 users choose foods that fit their medication. The focus is on protein-rich, high-fiber and nutrient-dense options. Shoppers also get food preparation tips and product samples.
The tours kicked off this week at six stores in Pennsylvania. The Giant Company also plans online classes hosted by its dietitians or pharmacists.
The Shopper Behind It
Grocery Dive cited data showing about 11% of U.S. adults use GLP-1 medications, up from 3% in 2024. Another 15% have used them for weight loss but do not currently. Households with a GLP-1 user spend 4% less on groceries than similar households without one.
Why It Matters
GLP-1 users buy less, so every item has to earn its place in the cart. Retailers that guide those shoppers toward protein and fiber are shaping demand. Brands with clear protein and fiber stories stand to benefit on shelf.
Source: Grocery Dive. Read the report.