Twix Shrinks the Bar, Keeps the Bite
Mars brand Twix enters the bite-sized snack segment with Twix caramel cookie bits, targeting grab-and-share occasions.
food news. food policy. food tech.
food news. food policy. food tech.
Category Breaking News
IHOP Trademarks ‘BLTAF’ and Nobody Knows Why
Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.
Unilever’s $40B Food Merger Is Already Backfiring
The Unilever foods merger backlash is real: investors are spooked, employees are worried, and the $40bn McCormick deal is under immediate scrutiny.
Starbucks Bets $100M on Nashville for Its Next HQ
Starbucks is planting a $100M regional headquarters in Nashville, signaling a strategic shift toward supplier proximity and Sun Belt growth markets.
Are the Feds Coming After Walmart’s ‘Plant-Based’ Milk?
A $5M class-action targets Walmart's Bettergoods line, alleging its plant-based milk labeling deceives consumers about animal-derived additives.
Mexico Is the Bet PepsiCo, Nestlé, and Coca-Cola Are All Making
When three of the world's largest food and beverage companies move in the same direction at the same time, operators should pay attention.
La Vie Ditches Pink, Adds Tofu
France's La Vie plant-based meat brand rebrands green and launches tofu, signaling a wider whole-food pivot across Europe's alt-protein sector.
Beyond Meat Bets on Beverages and Breakfast Sausage
Beyond Meat's US retail expansion now spans functional beverages and reformulated breakfast sausage, signaling a pivot beyond its core burger identity.
Marriott Dumps Pepsi After 34 Years for Coke
The Marriott Pepsi Coca-Cola switch ends a 34-year pouring rights deal, reshaping beverage supply across one of the world's largest hotel chains.
Chrissy Teigen’s Baking Brand Has a CEO. Here’s the Strategy.
The CEO behind Cravings by Chrissy reveals what celebrity food brand growth actually requires beyond the famous name.