Daily Harvest is betting that soccer fans drink smoothies. The brand’s three Daily Harvest limited-edition smoothies, each themed to a FIFA World Cup host nation, go on sale exclusively through its direct-to-consumer site.
TLDR
- Three SKUs reference US, Canadian, and Mexican flavors and ingredients.
- Cherry Pie Protein delivers 15 grams of plant-based protein per serving.
- Bundled Hat Trick 3-Pack retails at $19.99; no retail distribution planned.
- Sweepstakes and travel prizes accompany the limited-edition launch window.
- Direct-only sales model keeps margin and customer data in-house.
Daily Harvest Limited-Edition Smoothies: What’s in the Cup
Reporting from vegconomist, the three SKUs divide neatly by host nation. Cherry Pie Protein anchors the US entry; it leans on county-fair nostalgia and packs 15 grams of plant-based protein. Blueberry Maple represents Canada, with maple syrup as the primary sweetener. Mango Chile rounds out the trio, drawing on Mexican street-food tradition with a sweet-heat profile.
Each smoothie is available individually or as the bundled Hat Trick 3-Pack at $19.99. No retail placement is planned; the direct-to-consumer channel keeps margin and first-party data firmly with the brand.
Clean-Label Positioning Meets Sports Marketing
The timing is deliberate. The 2025 FIFA World Cup co-hosts, the United States, Canada, and Mexico, give Daily Harvest a geographically relevant hook. Sweepstakes and travel prizes extend the campaign’s reach beyond the product itself.
Additionally, the protein claim on Cherry Pie is notable. Plant-based protein at 15 grams per smoothie is a credible functional number, not a trace amount added for label rights. That positions the line alongside the broader shift toward whole-food, ingredient-transparent protein sources operators are tracking closely. Maple syrup as a primary sweetener, rather than refined sugar or synthetic alternatives, signals clean-label intent on the Canadian SKU. In short, the formulation choices align with what ingredient-conscious buyers expect from a premium DTC brand.
Source: vegconomist. https://vegconomist.com/products-launches/daily-harvest-releases-three-limited-edition-smoothies-tied-world-cup/