IHOP Trademarks ‘BLTAF’ and Nobody Knows Why

Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.

Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.

The FDA redefines healthy packaged foods for the first time in 30 years, while climate finance for food systems quietly shrinks to just 2.5%.

The Trump funding freeze farmers relied on for regenerative transitions is gone. Meanwhile, prebiotic soda is minting billionaires.

Mars and ofi launch a five-year regenerative agriculture push in Ecuador to cut cocoa carbon footprint reduction across their shared supply chain.

A $5M class-action targets Walmart's Bettergoods line, alleging its plant-based milk labeling deceives consumers about animal-derived additives.

Raw milk and raw milk products continue causing illnesses and deaths, 161 years after pasteurization proved its case. The raw milk public health risk is growing louder.

GNT's Alice Lee breaks down why natural candy coloring agents demand more technical precision than synthetic alternatives ever did.

When three of the world's largest food and beverage companies move in the same direction at the same time, operators should pay attention.

France's La Vie plant-based meat brand rebrands green and launches tofu, signaling a wider whole-food pivot across Europe's alt-protein sector.

Beyond Meat's US retail expansion now spans functional beverages and reformulated breakfast sausage, signaling a pivot beyond its core burger identity.