Coca-Cola’s Best Volume Year in Two Decades

Coca-Cola volume growth hit 5% in 2024, the brand's strongest showing in nearly 20 years, fueled by World Cup activation and portfolio innovation.

Coca-Cola volume growth hit 5% in 2024, the brand's strongest showing in nearly 20 years, fueled by World Cup activation and portfolio innovation.

Coca-Cola North America leadership is in transition as president Jennifer Mann exits after four years, leaving the CFO temporarily in charge.

The Keurig Dr Pepper coffee spinoff targets early 2027; brewer hardware innovation is now the make-or-break variable for the standalone coffee entity.

Coca-Cola's AI strategy now segments premium and value consumers separately, as the K-shaped economy splits brand loyalty in two.