Chipotle Bets Big on Brand With Two C-Suite Hires
Chipotle taps Fernando Machado as chief brand officer and creates a new chief digital officer role for Arlie Sisson, signaling a dual push on brand and technology.
food news. food policy. food tech.
food news. food policy. food tech.
Category Breaking News
Yum Brands’ Secret Weapon: Sharing Value Playbooks Across Brands
Yum Brands executives across Taco Bell, KFC, and Habit Burger share value strategies as cost-conscious consumers reshape quick-service demand.
Walmart’s Grocery Grip Is Slipping
Walmart grocery sales growth hit just 3% year-over-year, signaling a market share slide that competitors and suppliers should not ignore.
Quaker Enters the Protein Snack War
Quaker Protein Rice Crisps bring 6 grams of protein per serving to a crowded better-for-you snack aisle already fighting for shelf space.
Chipotle’s Record-Breaking Honey Chicken Is Back
Chipotle's honey chicken return marks a rare move: bringing back a limited-time protein that set order-rate records at launch.
Twix Shrinks the Bar, Keeps the Bite
Mars brand Twix enters the bite-sized snack segment with Twix caramel cookie bits, targeting grab-and-share occasions.
IHOP Trademarks ‘BLTAF’ and Nobody Knows Why
Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.
Unilever’s $40B Food Merger Is Already Backfiring
The Unilever foods merger backlash is real: investors are spooked, employees are worried, and the $40bn McCormick deal is under immediate scrutiny.
Starbucks Bets $100M on Nashville for Its Next HQ
Starbucks is planting a $100M regional headquarters in Nashville, signaling a strategic shift toward supplier proximity and Sun Belt growth markets.
Are the Feds Coming After Walmart’s ‘Plant-Based’ Milk?
A $5M class-action targets Walmart's Bettergoods line, alleging its plant-based milk labeling deceives consumers about animal-derived additives.