Silk Goes Ultra-Protein, Oatly Backs Urine Fertilizer

Three dairy-free innovation news items this week: Silk's protein soy milk launch in Canada, a urine-to-fertilizer pilot, and a non-dairy milk pivot.

Three dairy-free innovation news items this week: Silk's protein soy milk launch in Canada, a urine-to-fertilizer pilot, and a non-dairy milk pivot.

Ferrero's Kinder Joy and Wonka treat launches signal continued investment in North America, even as the confection category faces clean-label pressure.

PepsiCo's Muscle Milk rebrand cuts artificial colors, sweeteners, and flavors as the protein drink market gets more competitive.

Mondelēz brought back Oreo snack cakes, heard the complaints, and actually changed the product. The Oreo snack cake reformulation is a rare feedback loop that worked.