Coca-Cola’s Best Volume Year in Two Decades
Coca-Cola volume growth hit 5% in 2024, the brand's strongest showing in nearly 20 years, fueled by World Cup activation and portfolio innovation.
food news. food policy. food tech.
food news. food policy. food tech.
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Taco Bell’s ‘Emotional Support Taco’ Is a Loyalty Play
Taco Bell's L.O.C.O.S. campaign turns World Cup anxiety into a global loyalty driver, offering free tacos win or lose.
World Central Kitchen Scores With World Cup Fan Tour
World Central Kitchen's World Cup fan activation uses free food trucks to build awareness for its global hunger relief mission.
Daily Harvest Scores a World Cup Hat Trick
Daily Harvest's three World Cup smoothies use host-nation flavors and plant-based protein to court a global sports audience this summer.