Kraft Heinz Bets $600M on Makeover, Ditches Old Cost-Cutting Playbook
While rivals slash budgets, Kraft Heinz's $600 million bet on marketing and R&D is delivering results operators across CPG should study.
food news. food policy. food tech.
food news. food policy. food tech.
Tag kraft heinz
Kraft Heinz and PepsiCo Face Addiction Lawsuit
A new consumer lawsuit calls ultraprocessed food ingredients addictive, reviving legal pressure on packaged food giants after a similar case was dismissed.
IHOP Trademarks ‘BLTAF’ and Nobody Knows Why
Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.