Kate Farms Hits 6,800 Stores With Clean-Label Protein Shake

Kate Farms just pulled off a sevenfold retail expansion in a matter of months. The brand’s plant-based protein shake is entering CVS and deepening its Walmart footprint, targeting more than 6,800 combined store locations by August.

TLDR

• Kate Farms projects 6,800-store reach across CVS and Walmart by August.
• Retail distribution grew more than sevenfold since Q4 2025 Walmart debut.
• Each shake delivers 25g protein and 6g fiber; no dairy, soy, or gluten.
• New Vanilla SKU joins Chocolate and Strawberry in the lineup.
• Product launched direct-to-consumer via Amazon and brand site in July 2025.

A Plant-Based Protein Shake Built for Mass Retail

Kate Farms introduced its High Protein Nutrition Shake online in July 2025, selling through its own website and Amazon. It moved into Walmart in Q4 2025. Now, according to vegconomist.com, the brand is adding CVS to the mix and widening its Walmart presence simultaneously.

The velocity is notable. Retail distribution for the shake has grown more than sevenfold since that initial Walmart placement. That kind of acceleration reflects genuine shelf pull, not just a listing win.

Clean-Label Credentials Driving the Expansion

Each carton of the plant-based protein shake delivers 25 grams of protein and six grams of fiber. The formula is organic and non-GMO, and it contains no dairy, soy, gluten, artificial sweeteners, or artificial colors. That ingredient profile positions it squarely against legacy nutrition shakes still carrying synthetic additives.

Additionally, the brand has added a Vanilla variant, rounding out a three-SKU lineup alongside Chocolate and Strawberry. Kate Farms markets the shake for muscle health, weight management, and nutritional support during GLP-1 medication use, a fast-growing consumer segment retailers are actively courting.

Significant. The brand also recently secured a Target listing for its Kids Nutrition shakes, suggesting a broader retail strategy beyond the adult nutrition aisle. Operators watching shelf space allocation in functional beverages should note the trajectory here: clean-label, allergen-free, and clinically positioned is winning placement at scale.

Source: vegconomist.com. https://vegconomist.com/retail-e-commerce/kate-farms-takes-high-protein-nutrition-shake-cvs-widens-walmart-reach/