Creatine-Seasoned Chips, Colored With Plants by GNT
GNT's snack concepts put creatine into potato chip seasonings, colored red-orange and purple with its EXBERRY plant-based range.
Creatine is leaving the tub and landing on the chip. Color supplier GNT has built two snack concepts that put creatine into potato chip seasonings, with color from its EXBERRY plant-based range. No chip maker or other partner is named; these are GNT demonstration concepts, not retail products.
TLDR
- GNT is pairing creatine with potato chip seasonings.
- EXBERRY plant-based colors deliver the red-orange and purple chips.
- Each chip concept comes with a matching colored dip.
- The concepts debut at SupplySide Global, October 28 to 30.
Two Concepts, Bold Color
The first concept is inspired by blue cheese. Red-orange, hot-wing-seasoned potato chips sit beside a smooth blue dip. The dip is made with whipped cottage cheese and sharp Vermont cheddar.
The second concept centers on charred allium. Wavy potato chips carry a purple seasoning inspired by chive blossoms. They pair with a savory green dip of charred scallions, caramelized onions, roasted garlic and fresh chives.
Supplements Move Into Snacks
“We’re seeing growing interest in bringing functional ingredients into familiar foods and snacks rather than just traditional supplement formats,” said Marty Gil, key account manager at GNT.
According to GNT, the concepts show how color can reinforce flavor cues and create visual contrast. That matters in crowded functional categories, where a product has seconds to stand out on shelf.
Why It Matters
Functional snacks are a growth lane, and brands are reformulating away from synthetic dyes at the same time. Bright blues and purples are among the hardest shades to deliver naturally. Suppliers that can show them working in a savory, seasoned format give product developers a head start.
Source: Nutraceutical Business Review. Read the report.