Taco Bell’s ‘Emotional Support Taco’ Is a Loyalty Play
Taco Bell's L.O.C.O.S. campaign turns World Cup anxiety into a global loyalty driver, offering free tacos win or lose.
food news. food policy. food tech.
food news. food policy. food tech.
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Ghai Doubles Its Taco Bell Footprint Overnight
A Houston-area Taco Bell franchise acquisition more than doubles Ghai Restaurants' footprint, signaling active consolidation among quick-service operators.
Beyond Meat Bets on Taco Bell While Alt-Protein Crowdfunds Its Future
The Beyond Meat Taco Bell partnership signals fast-food's renewed alt-protein appetite, as crowdfunding campaigns reveal where early capital is actually flowing.
Taco Bell’s Café Gamble Is Already Paying Off
Yum Brands CEO Chris Turner says Taco Bell Live Más Café and KFC's Saucy concept are generating measurable returns early.
Yum Brands’ Secret Weapon: Sharing Value Playbooks Across Brands
Yum Brands executives across Taco Bell, KFC, and Habit Burger share value strategies as cost-conscious consumers reshape quick-service demand.