Kroger’s New CEO Has a Simple Fix: Make Prices Feel Fair

New CEO Greg Foran is rebuilding Kroger's value proposition through pricing transparency and in-store experience, not just promotions.

New CEO Greg Foran is rebuilding Kroger's value proposition through pricing transparency and in-store experience, not just promotions.

Kroger's e-commerce turned profitable for the first time in Q1 2026, but CEO Greg Foran says Kroger store performance remains uneven across the chain.

Greg Foran signals sweeping Kroger price cuts strategy to close the gap with Walmart, Costco, and Aldi.

New CEO Greg Foran's Kroger price cuts strategy targets thousands of SKUs, funded by leaner sourcing and smarter technology deployment.
Kroger executive departures are accelerating under new CEO Greg Foran, with 18-year veteran Jamie Lancaster the latest senior leader to exit.