Chipotle Bets on Burger King’s Provocateur to Own the Clean-Food Story
Fernando Machado, the marketer behind Burger King's most disruptive campaigns, becomes Chipotle's new chief brand officer.
food news. food policy. food tech.
food news. food policy. food tech.
Tag fernando machado
Chipotle Bets Big on Brand With Two C-Suite Hires
Chipotle taps Fernando Machado as chief brand officer and creates a new chief digital officer role for Arlie Sisson, signaling a dual push on brand and technology.