Why KitKat Owns Japan While Every Other Western Candy Fails
Nestlé's KitKat Japan success comes down to one disciplined strategy that most Western food brands never attempt in competitive Asian markets.
food news. food policy. food tech.
food news. food policy. food tech.
Tag chocolate
Nestlé Just Removed Chocolate… From Chocolate
Nestlé is replacing real cocoa in a product line with a fermented seed-based alternative, and Big Chocolate is quietly preparing for a world without cocoa beans.