IHOP Trademarks ‘BLTAF’ and Nobody Knows Why

Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.

Food brand licensing moves got weird this week: IHOP filed a mystery trademark, Voodoo Doughnut went full counterculture, and Aldi crashed Coachella.