Veggie Waffles Are Pulling New Shoppers Into the Frozen Aisle
Evergreen's veggie-packed frozen waffles hit 9,000+ stores, and Kroger data suggests they're growing the category, not just stealing share.
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Rogue Snacks Just Landed $2.5M and a Walmart Shelf
The protein snack brand secures $2.5 million and a Rogue Snacks Walmart launch in July, signaling retailer appetite for cleaner protein formats.
Mars Is Rewriting Snacking. Can It Outrun Its Own Candy Aisle?
Mars growth strategy snacking reveals a company betting on premiumisation, longevity nutrition, and regenerative cocoa to stay ahead of a shifting market.
Quaker Enters the Protein Snack War
Quaker Protein Rice Crisps bring 6 grams of protein per serving to a crowded better-for-you snack aisle already fighting for shelf space.
Protein Chips Are Having a Moment: SimplyProtein, Quest, and Doritos Are All In
The USDA put proteins at the top of the new food pyramid, and snack brands are following suit. tldr Three major brands are launching protein chips at the same time, signaling a category shift. The moves range from SimplyProtein to…