SPINS Launches a Tool to Show Food Brands How AI Shopping Assistants See Their Products
SPINS Agentic Discovery uses the company's product data to show brands how AI shopping tools interpret and recommend their products, and what to fix.
Shoppers are asking AI assistants what to buy. Data company SPINS has launched a tool to show food and beverage brands whether those assistants are recommending them.
TLDR
- SPINS launched Agentic Discovery in September.
- It shows brands how their products appear in AI shopping recommendations.
- It uses SPINS product data and a proprietary knowledge graph.
- AI assistants such as Walmart’s Sparky and Amazon’s Alexa for Shopping are changing how people find products.
What the Tool Does
SPINS Agentic Discovery helps brands see how AI systems read their products, according to FoodNavigator. It looks at the machine-readable attributes, evidence and context signals that AI tools use to decide which products to surface, then helps brands prioritize fixes.
“Agentic Discovery helps them understand how AI systems interpret and recommend their products,” said Dan Buckstaff, chief product officer at SPINS. Jessica Wright, senior vice president of SPINS Foundry, said it “combines AI visibility intelligence with the product, category and performance data Spins is known for.”
The Shift
Buckstaff cited data showing that almost three-quarters of shoppers now start their searches with AI. Assistants like Walmart’s Sparky and Amazon’s Alexa for Shopping answer questions and build carts, which means a product can be skipped before a person ever sees it.
Why It Matters
Earlier today, we reported that Kraft Heinz has automated 85% of its product listing updates to get ready for AI shopping. Now the data companies are selling tools to measure the results. For brands, claims such as “no artificial dyes,” “high protein” or “high fiber” only help if an AI can find and trust them. Product data is becoming as important as the label on the package.
Source: FoodNavigator. Read the report.