Mars Plans $1.4 Billion U.S. Manufacturing Investment for 2027, Its Largest in a Single Year
The M&M's and Pringles maker says the money will modernize plants and scale its snacking brands after the Kellanova deal. It follows a $60 million Trü Frü expansion in Salt Lake City this year.
Mars plans to invest an estimated $1.4 billion in its U.S. manufacturing and operations in 2027, the company announced on Nov. 10, calling it the largest single-year commitment in its history.
TLDR
- Mars says the money will help scale products, modernize existing plants, improve its supply chain and support innovation across its snacking brands.
- The plan builds on more than $9 billion Mars says it has invested in U.S. operations since 2017.
- Mars invested $60 million this year in two Trü Frü production lines inside its Salt Lake City factory.
- Mars added 15 facilities through its $36 billion acquisition of Kellanova.
Where the Money Goes
Mars described the investment as an accelerator for its growing portfolio of snacking brands, Food Dive reported. The company said it will fund product scale-up, innovation, modernization of existing facilities, supply chain improvements and wider geographic reach. It did not list every plant that will receive 2027 funds.
In Salt Lake City, Mars invested $60 million this year to build two dedicated Trü Frü lines inside the $240 million factory that opened last year to make Nature’s Bakery bars, according to Snack Food & Wholesale Bakery. The new lines add capacity for 17 million Trü Frü frozen products a year. Trü Frü has been headquartered in Salt Lake City since 2025.
In Waco, Texas, a plant marking 50 years, Mars has invested $165 million since 2024 in energy efficiency and operations. The site makes more than 56 billion pieces of Snickers, Starburst and Skittles a year, the trade publication reported.
The Kellanova Effect
Mars bought Kellanova for $36 billion, adding brands such as Pringles, Cheez-It and Pop-Tarts to M&M’s, Snickers and Extra gum. Mars said the acquisition brought 15 new facilities.
Mars CFO Claus Aagaard said 94% of Mars products sold in the U.S. are made in the U.S. The company employs about 80,000 people in the U.S. across more than 60 factories, research labs and offices, plus more than 2,000 veterinary clinics and hospitals.
Why It Matters
Mars is putting record capital into U.S. plants while it absorbs Kellanova’s 15 facilities. Its recent spending added capacity for Trü Frü, a fruit-based treats brand, alongside upgrades for long-running candy lines such as Snickers and Skittles.
Sources: Food Dive (Christopher Doering, Nov. 10, 2026); Snack Food & Wholesale Bakery (Nov. 10, 2026).