China is no longer a laggard on clean label. GNT, the global leader in EXBERRY plant-based colors, just opened a dedicated Shanghai office to meet what it calls surging Chinese demand for clean label colors. The move is a signal, not just a milestone.
TLDR
- GNT opened a Shanghai office to serve China’s clean label color demand.
- The EXBERRY brand uses fruit, vegetable, and plant concentrates, not synthetics.
- China’s food manufacturers are accelerating reformulation toward cleaner ingredients.
- GNT’s local presence gives Chinese operators faster technical and commercial support.
- This expansion reflects a global clean-label trend now firmly reaching Asia.
GNT’s Shanghai Move Targets Clean Label Colors in China
GNT Group officially launched its Shanghai office, according to Food Ingredients First. The Netherlands-based company supplies its EXBERRY range of colors made exclusively from edible fruits, vegetables, and plants.
No synthetic dyes. No artificial additives. That’s the product promise.
The Shanghai office will provide local sales, technical application support, and regulatory guidance. China’s food regulatory environment is complex. Having boots on the ground matters.
Why Clean Label Colors in China Are a Growing Priority
Chinese consumers are shifting fast. Demand for cleaner, more transparent ingredient decks is rising across snacks, beverages, and dairy categories. Manufacturers are responding.
GNT’s timing is deliberate. The company identified China as a priority growth market, citing rising consumer awareness and retailer pressure to reformulate. Significant.
For food operators sourcing colors for China-facing products, this expansion improves access to a supplier already trusted in European and North American clean-label supply chains. That’s a practical advantage, not just a branding story.
Additionally, local regulatory expertise is critical. China’s standards for natural colorants differ from EU and FDA frameworks. GNT’s Shanghai team is positioned to help manufacturers navigate those specifics.
The broader trend is clear: clean-label reformulation is accelerating globally, and Asia is no longer trailing the West. Brands still relying on synthetic color systems in China-facing SKUs should watch this closely.
Watch this.
Source: Food Ingredients First. URL