A single toasted oat cereal ring above a splash of milk on a white background, with the General Mills logo

General Mills Reorganizes Into Three Segments Ahead of Dana McNabb’s Move to CEO

Cereal, snacks and international combine under Ricardo Fernandez. Meals and baking gets its own segment under Brett White. The new structure starts as McNabb succeeds Jeff Harmening.

General Mills will cut its operating segments from four to three at the start of 2027, the same time Chief Operating Officer Dana McNabb succeeds Jeff Harmening as CEO, the company announced on Nov. 10.

TLDR

  • The new segments are Cereal, Snacks and International; Meals and Baking Solutions; and Pet.
  • Ricardo Fernandez will lead Cereal, Snacks and International. Brett White will lead Meals and Baking Solutions. Liz Mascolo stays on as head of Pet.
  • Josh Yates is promoted to chief commercial officer.
  • Harmening becomes executive chair of the board.

The New Structure

General Mills currently reports four segments: North America Retail, North America Pet, North America Foodservice and International, according to Food Dive.

Cereal, Snacks and International combines the Big G Cereal and Canada unit and U.S. Snacks from North America Retail with the International segment, FoodNavigator reported. Fernandez, who now leads International, previously ran U.S. Morning Foods, which included Big G Cereal and U.S. Yogurt.

Meals and Baking Solutions combines U.S. Meals and Baking Solutions with North America Foodservice. White currently leads U.S. Meals and Baking Solutions and earlier served as vice president of finance for North America Retail.

Yates will oversee U.S. retail sales and enterprise commercial capabilities, including revenue management, e-commerce, sales and marketing. A new commercial function brings together marketing, sales and consumer insights.

The Leadership Change

General Mills named McNabb its next CEO on Sept. 30. She joined the company in 1999 and became chief operating officer earlier this year, after leading North America Retail and North America Pet. Harmening will become executive chair.

McNabb said the new structure better aligns the company’s leadership and resources with its highest priorities and should help it act on consumer insight more quickly, according to Food Dive.

The Numbers Behind It

Net sales for the quarter ended Aug. 30 fell 3% to $4.4 billion, which the company attributed partly to a yogurt divestiture, Food Dive reported. Organic net sales were roughly flat.

Why It Matters

Putting cereal and snacks under one leader with International gives the Cheerios maker’s cereal and snack brands a single owner as a new CEO takes over on Jan. 1.

Sources: Food Dive (Christopher Doering, Nov. 10, 2026); FoodNavigator (Nov. 10, 2026).