Unhinged Launches Protein Bars With a Built-In Caffeine Kick

The protein bar and the morning coffee are merging. New brand Unhinged launched on October 1 with bars that carry both.

TLDR

• Unhinged bars pack 11 grams of protein and 75 milligrams of caffeine.
• Coffee fruit and L-theanine are in the formula.
• The bars sell on Amazon, TikTok Shop and the brand’s site.
• A chef trained at the Culinary Institute of America leads product development.

What Is in the Bar

Each bar delivers 11 grams of protein and 75 milligrams of natural caffeine, according to the company. Food Business News reported the formula includes coffee fruit, L-theanine and a blend of whey concentrate, whey isolate and milk protein. Dates, almond butter and medium-chain triglyceride oil round it out, with up to 8 grams of fiber.

Flavors include chocolate and coffee, peanut butter and chocolate, and salted caramel. The bars are sold on Amazon, TikTok Shop and alwaysunhinged.com. Chef Matt Paine, trained at the Culinary Institute of America, serves as chief product officer.

A Launch Built on Real People

The brand debuted with an open casting call. Everyone who auditioned got cast, and the campaign features real customers instead of models.

“This campaign was possible because we set out to build a brand that reflects how our days actually look and feel,” said co-founder Byron Sorrells.

Why It Matters

Protein is now a baseline expectation in snacks. Brands are stacking a second function on top, from fiber to caffeine. Coffee fruit and L-theanine signal a push toward smoother energy, a claim more products will chase.

Sources: Unhinged press release; Food Business News. Read the release.