DyeConverter™ Launches Beta

It’s my hot button. My pet peeve.

For decades, the food industry has known synthetic dyes were a problem. Red 40, Yellow 5, and Blue 1 (all petroleum-derived) are some of the most widely used, unregulated, cheap, toxic, and unnecessary additives in global food production.

Consumers distrust them, regulators scrutinize them, and brands have promised alternatives for years. Yet progress has been slow, fragmented, and largely hidden.

The reason is deceptively simple: there has never been a standardized way to convert synthetic dyes into natural ones. Reformulation has relied on proprietary in-house data, consultant-led trials, and guesswork.

That changed this week.

Stadabase™, a new ingredient intelligence platform, has launched DyeConverter™.com — the first public tool that translates synthetic colorants into FDA-approved natural alternatives.

The platform integrates supplier specifications, regulatory usage limits, and ppm-based conversion standards to provide R&D teams with precise, science-backed reformulation data.

Kelly Anderson, co-founder of Stadabase™ and a leading voice in clean-label innovation, calls it a “leveling moment.” “This isn’t just about replacing Red 40 with beet juice,” she said. “It’s about creating a standardized, accessible pathway for every brand to make the shift — not just the biggest ones with deep pockets.”

The launch also comes at a critical inflection point. Consumers increasingly demand transparency, and food companies are under pressure to demonstrate real progress in clean-label reform. Natural colorants, once considered unstable or too costly, are becoming mainstream. By creating an open, regulatory-grounded platform, Stadabase™ may accelerate that transition — and democratize access to ingredient innovation.

The tool is in Beta until September 15. Participation is free, and early adopters will receive lifetime pricing and access to additional modules from Stadabase’s ingredient intelligence suite.

For an industry that has long treated reformulation data as proprietary, DyeConverter™ represents a shift toward openness — and possibly, a tipping point in the clean-label movement.

🔗 Sign up at DyeConverter.com