This launch comes at a pivotal time as consumer preferences shift towards healthier, less processed food choices.
Symplicity Foods, co-founded by chef Neil Rankin, has debuted its range of fermented-vegetable-based meat alternatives in UK retail, including burgers and sausages.
TL;DR
- Symplicity Foods targets the whole-food plant-based market in the UK.
- Products include fermented veggie burgers, sausages, and ‘nduja.
- The launch responds to consumer demand for healthier food options.
- Sales of traditional meat analogues have declined amid health concerns.
- 60% of Brits are reducing ultra-processed food consumption.
The brand’s focus on fermented vegetables aligns with the growing anti-ultra-processed food sentiment among consumers.
Symplicity’s offerings aim to provide nutritious alternatives without compromising on taste or quality.
Source: greenqueen.com.hk. Read the original:
https://www.greenqueen.com.hk/symplicity-foods-neil-rankin-fermented-veggie-burger-waitrose/.