Beany off-notes and dark color have quietly killed more plant-based product launches than any marketing misstep. German ingredient specialist Crespel & Deiters is now directly targeting those two problems with Lory Tex Granules, a pea protein extrudate built for commercial-scale formulation.
TLDR
- Lory Tex Granules delivers 65%+ protein with near-neutral flavor and light color.
- High water-binding capacity lets manufacturers hit texture targets at lower inclusion rates.
- The product targets meat and fish alternatives, hybrids, and convenience formats.
- Crespel & Deiters pivots from wheat expertise into pea-based extrusion technology.
- Cleaner sensory profile reduces reformulation risk for operators entering plant-based.
Vegconomist reports that Ibbenbüren-based Crespel & Deiters has launched Lory Tex Granules commercially. The company built its reputation refining wheat-derived ingredients. Now it has applied extrusion technology to pea protein, producing a granulated ingredient with a fibrous structure.
Why Pea Protein Extrudate Has Struggled in Formulation
Pea protein’s formulation challenges are well-documented. Pronounced taste and darker coloration have forced manufacturers into costly masking strategies or compromised product aesthetics. Lory Tex Granules addresses both directly. Its near-neutral flavor and light color reduce the reformulation burden for operators.
Additionally, the product carries 5.6g of dietary fiber per 100g. That fiber content supports label claims increasingly valued by health-conscious buyers. Clean sensory profile plus functional fiber is a rare combination in this ingredient category.
Functionality Numbers That Matter to Manufacturers
The protein content clears 65%, which is competitive for extruded pea ingredients. However, the high water-binding capacity may be the more commercially significant specification. It allows formulators to achieve target textures at lower inclusion rates. Lower inclusion rates typically mean lower cost-in-use, a critical lever for plant-based products still competing on price with conventional meat.
The ingredient is designed for meat and fish alternatives, hybrid products, and convenience formats. That broad application range gives procurement teams flexibility across SKUs. Operators evaluating clean-label plant-based ingredient sourcing will find the near-neutral flavor profile particularly relevant for minimally processed positioning.
In short, Crespel & Deiters is entering a crowded pea protein market with a differentiated sensory and functional story. The category needs exactly that. Watch this.
Source: vegconomist.com. https://vegconomist.com/ingredients/crespel-deiters-brings-pea-protein-extrudate-plant-based-formulation-market/